Children, adolescents, and advertising.
نویسنده
چکیده
Advertising is a pervasive influence on children and adolescents. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.
منابع مشابه
Child and adolescent exposure to alcohol advertising in Australia's major televised sports.
INTRODUCTION AND AIMS Exposure to alcohol advertising is associated with greater alcohol consumption in children and adolescents, and alcohol advertising is common in Australian sport. We examine child, adolescent and young adult exposure to alcohol advertising during three televised sports in Australia: Australian Football League (AFL), cricket and the National Rugby League (NRL). METHODS Al...
متن کاملTrends in exposure to television food advertisements among children and adolescents in the United States.
OBJECTIVE To examine the trends in food advertising seen by American children and adolescents. DESIGN Trend analysis of children's and adolescents' exposure to food advertising in 2003, 2005, and 2007, including separate analyses by race. PARTICIPANTS Children aged 2 to 5 years and 6 to 11 years and adolescents aged 12 to 17 years. MAIN EXPOSURE Television ratings. MAIN OUTCOME MEASURES...
متن کاملFood Advertising and Marketing Directed at Children and Adolescents in the US
In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple t...
متن کاملThe Effect of Advertising on Children and Adolescents.
In ∼100 years, marketing to children went from a severely frowned upon practice to an integral part of growing up as companies came to realize that investing in marketing to children and adolescents provides excellent immediate and future dividends. Each year, enormous sums of money are spent to reach this valuable audience because children and adolescents spend billions on their own purchases,...
متن کاملTelevision food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States.
BACKGROUND Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth. OBJECTIVES Examine how television-viewing patterns and rates of advertising during targeted programming contribute to this greater exposure. METHODS Nielsen panel data provided viewing times and amou...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Pediatrics
دوره 118 6 شماره
صفحات -
تاریخ انتشار 2006